On September 15, 2017, Molly Kavanaugh of Kendal at Oberlin was awarded the Excellence in Communications Award by LeadingAge Ohio. The award was presented during the LeadingAge Ohio Awards Luncheon, in Columbus, as part of the LeadingAge Ohio 2017 Annual Conference and Trade Show.
The award honors a LeadingAge Ohio member employee who demonstrates creativity in promoting a positive image of senior services, and conveys a timely message which promotes the profession and/or organization.
Molly Kavanaugh began writing for Kendal at Oberlin in 2015, following a lengthy career as a journalist, including 16 years reporting for the Cleveland Plain Dealer. Her articles have helped Kendal turn inbound marketing into leads and generate interest in moving to this northeast Ohio life plan community.
Working closely with Kendal’s marketing team, she has cultivated a digital repository of over 300 resident stories, local news, and special interest articles on the Kendal at Oberlin blog http://blog.kao.kendal.org. The blog is the central piece of the organization’s strategic marketing, and from 2015 to 2016 saw its views and interactions jump by over 70%.
“Molly Kavanaugh and Kendal at Oberlin are leading the way, utilizing new tools to show how senior services are integrated into not only the local community, but the larger world,” said Kathryn Brod, President/CEO of LeadingAge Ohio.
“A reporter is always looking for a good story to share with readers. At Kendal, my job is easy – I can always find an engaging person or timely topic to write about,” Molly Kavanaugh said.
Founded in 1937, LeadingAge Ohio is a member driven organization that represents approximately 400 long-term care facilities located in more than 150 Ohio towns and cities, as well as those providing housing services and ancillary health care across a continuum of settings. Through a recent merger with Midwest Care Alliance, LeadingAge Ohio’s members represent home care and hospice services to an even greater degree than ever before. Member organizations are estimated to serve more than 400,000 elderly Ohioans and employ more than 35,000 persons statewide. Members are sponsored by religious, fraternal, private and government organizations committed to providing quality services for their residents and for older persons in the community at large.